Venice: Home of LFrank
“I went to New York City in the fall of 2007 to show my collection to buyers and editors during fashion week. The biggest revelation to me over the course of those long days, was that I needed to open a store. I wanted a space where my pieces could be presented in full – in an environment that I designed – as opposed to being seen in the selections made by buyers in retail stores. My collection is so personal, so my goal in finding the right space was to be able to create an extension of my house.
I chose the location of the shop as it was my favorite spot on my favorite street. It’s my neighborhood, so I’m particularly attached to Abbot Kinney. I remember when it was known as West Washington Blvd, and the only places to eat were Hal’s, A Votre Sante, and a little Mexican place called Saboroso.
I love the artistic and eclectic nature of Venice. John McCracken once used the space I am in as his studio. The sculptor Fred Eversley still works out of his studio two doors down, and I still see my artist friends wandering around the neighborhood. As Abbot Kinney continues to evolve, my space still feels as good to me as it did when I first moved in.”